Thinking of launching a new product on Amazon for the first time? Here are 10 steps you can take to ensure success in your product launch!

TL;DR: Analyze competitors, optimize your listing with keywords and images, set a competitive price, promote your launch, and monitor performance post-launch for adjustments to find ultimate success! 

Day 1: Competitor Analysis

Looking at your competitor’s listings can help you further optimize yours and identify ways to differentiate your product based on its strengths and weaknesses. It is important to use some similar keywords but refrain from copying your competitor’s listings or having them be too similar. Looking into customer reviews can also help you gain insight into making your product stand out from others.

Day 2:  Backend Keyword Search

Amazon offers Brand Analytics on Seller Central Dashboard, which helps you identify the best-performing keywords and terms to optimize your product listing for ultimate success. You can directly search for keywords your competitor may use or keywords you are interested in using to see their Search Frequency Ranks. 

Day 3:  Product Listing Optimization

Create, refine, and perfect your product listing. Make it clear, concise, and informational for customers, and make sure it does not mislead about your product anywhere. Follow the Amazon guidelines for the title, bullet points, and description. Make sure that they are keyword-optimized and easy to understand. It also helps to use high-quality images and videos.

Day 4:  Pricing Strategy & Promotions 

Once you have your product listing ready, focus on your pricing strategy and if you will offer any promotions. The previous competitor research will help you decide on both of these. If you are just starting on Amazon, launching your product with discounts or coupons may influence people to purchase the item. 

Day 5:  Inventory Check & Warehouse Preparation

It is crucial to ensure you have sufficient inventory for launching. Make sure to stock products based on expected demand. If you use Amazon FBA (Fulfillment by Amazon) or a 3rd party distributor, ensure products are prepared and shipped to those warehouses. 

Day 6:  Pre-Launch Marketing

In the days leading up to your launch, create some buzz around your product. Let existing customers know that you’ll launch a new product on Amazon through email or social media. You can also partner with influencers to bring awareness to your product through their social media, Amazon Storefronts, and Amazon Inspire. 

How To: Amazon Influencer Marketing 

Day 7:  Amazon Advertising Setup

Another effective way to increase awareness of your product is by participating in and setting up Amazon PPC campaigns. Amazon Advertising offers the opportunity to create sponsored products and brands and display ads, bringing attention to your product compared to competitors. When customers search for specific keywords in your ad, it appears at the top of the search results. This should drive more traffic to your listing, resulting in increased sales.

Day 8:  Launch Day

On Launch Day, announce it on every channel you can. Sending out emails and social media posts to remind customers of the launch can help drive traffic to your Amazon page. It is also important to consistently monitor your PPC campaigns, sales ranks, and customer feedback to ensure your listing is at its best. 

Day 9:  Post-Launch Engagement

After launching your product, still continue to monitor your PPC campaign, sales ranks, and customer feedback. Engaging with customers is crucial to getting positive reviews so that you can prove authenticity and social proof. Continue to update your product listing and optimize keywords based on feedback and results. 

Day 10:  Performance Analysis & Further Optimization 

After your product listing is live for some time, start analyzing the initial results to get some insights on how your listing is performing. You can look over sales data and advertising performance and also continue to keep up with customer feedback. From there, you can make any necessary adjustments, like pricing, adding or removing information from the listing, and more. It can also help you start strategizing more ways to market your product. 

In conclusion, a successful Amazon launch involves thorough planning, strategic listing optimization, and proactive marketing. By monitoring the performance and engaging with customers, you can make adjustments that ensure lasting success.