How to Sell on Wayfair Professional

1. Understand Wayfair’s Business Model

Wayfair operates on a drop-shipping model, meaning vendors retain control over their inventory and ship products directly to customers. Wayfair handles customer service, marketing, and all payment processing.

2. Apply to Be a Supplier

Visit the Wayfair Partners page to submit your application. You’ll need to provide:

1. Business details (e.g., name, address, and contact info).

2. Product categories and specifications.

3. Information about your inventory and fulfillment capabilities.

4. Set Up Your Product Catalog

Once approved, you’ll upload your product catalog to Wayfair’s system. This involves providing SKU numbers, pricing details, high-resolution images, and descriptive, SEO-friendly product information. Ensuring that your listings comply with Wayfair’s standards will help your products stand out and attract professional buyers.

5. Fulfill Orders Efficiently

When customers place orders, Wayfair notifies you promptly. As a vendor, you’ll be responsible for shipping the products directly to the customers and providing tracking information to ensure a transparent and seamless experience. Efficient fulfillment is crucial to maintaining your vendor reputation on the platform.

6. Monitor Performance

Wayfair evaluates vendors based on performance metrics, including order fulfillment rates, customer satisfaction scores, and delivery speed. Regularly monitoring these metrics and addressing any issues can improve your product’s visibility and ensure long-term success on the platform.