Mastering Amazon Seller Central: Overcoming Common Challenges

Amazon Seller Central offers the opportunity to expand your brand to millions of customers worldwide, but this connection comes with a few significant challenges.

Check out these statistics from Seller Candy, highlighting the biggest obstacles for Amazon Sellers:

• 32% of sellers get stuck updating listings
• 24% of sellers encounter suspended listings
• 22% of sellers face account health issues
• 10% of sellers have problems with inventory

Updating Listings

When updating the product’s title, bullet points, description, images, and pricing, sellers may face issues. Amazon takes time to approve any submitted change, but there may be an issue if it takes longer than 24 hours for approval. Amazon has strict guidelines, and all changes must follow them. To reduce the wait time, view Amazon Seller Central’s guidelines for different product types and check the review status consistently after submitting an update.

Suppressed Listings

When a product gets suppressed on Amazon, customers cannot find it in the search options. There are various reasons that a listing gets suppressed, mainly from failing to meet standards and requirements. Some examples include:

• Photo issues
• Listing banned products
• inaccurate/missing information
• Violating selling policies

Double-check to ensure you have met all the requirements when listing a product. Also, make sure that you have not exceeded any word limits or used any banned wording.