7 Top Advertising Mistakes Made on Amazon

1. Not Adding Negative Keywords

Negative keywords are essential in preventing your ads from appearing in irrelevant searches. Without them, you risk wasting your advertising budget on clicks that don’t convert. This is crucial for businesses in broad categories.  For instance, a seller specializing in a specific product category must exclude keywords unrelated to their main offerings to prevent their ads from showing up in irrelevant searches. Utilizing negative keywords refines your audience, improves click-through rates (CTR), and ultimately increases your return on investment (ROI).

2. Not Leveraging Automatic Campaigns

Automatic campaigns are a goldmine for gathering search term data. These campaigns help you identify the exact phrases shoppers use when searching on Amazon. You can use this information to refine your manual campaigns, ensuring you target search terms that have a proven track record of generating orders and high returns. Ignoring automatic campaigns means missing out on valuable insights that can enhance your ad performance.

3. Overspending or Underspending on Daily Budgets

Finding the right balance in daily budget allocation is critical. Overspending can quickly deplete your funds without yielding significant returns, while underspending might limit your ads’ visibility and stifle growth. Regularly review and adjust your budgets to ensure they align with your advertising goals and the competitive landscape of your product category.

Check out our insights on budgeting for major sales events here!

4. Making Bid Adjustments Too Frequently

Frequent bid adjustments based on short-term performance data can lead to misleading conclusions. Amazon Advertising data can take up to three days to update, so it’s best to adjust bids weekly. This allows sufficient time for data to accumulate and provides a clearer picture of your ads’ performance. For new campaigns, waiting at least one to two weeks before making significant bid changes is advisable, as it allows for more comprehensive data collection.

5. Ignoring the Importance of Hugh-Quality Product Listings

Even the most effective advertising campaigns will fall flat if they lead to subpar product listings. Ensure that your product titles, descriptions, images, and bullet points are optimized and compelling. High-quality product listings not only improve your conversion rates but also boost your organic search rankings on Amazon.

Most Amazon Sellers don’t acknowledge the power of strong content. Brand Stories, A+ content, Infographics, and much more are equally important to include in your listings. Looking for assistance? Contact us today!

6. Failing to Analyze and Adapt

The Amazon advertising landscape is dynamic, and what works today might not work tomorrow. Regular analysis of your campaign performance is crucial. Use Amazon’s reporting tools to track key metrics and make data-driven decisions. Failing to analyze and adapt can result in missed opportunities and wasted ad spend.

7. Not Testing Different Ad Formats

Amazon offers various ad formats, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. Each format serves a different purpose and reaches audiences differently. Not testing and utilizing different ad formats can limit your reach and effectiveness. Experiment with different formats to see which ones resonate best with your target audience.