In today’s competitive e-Commerce landscape, choosing between multi-channel and omnichannel strategies can make or break your business. Both approaches aim to grow sales, but they do so in different ways. Understanding the differences is key to selecting the right path for your brand. Let’s dive into how each strategy works, along with the benefits and… Continue reading Multi-Channel vs. Omnichannel: Best E-Commerce Strategy
Tag: multichannel selling
The Benefits of Multi-Channel Selling: Expanding Your Reach Beyond Amazon
Amazon may dominate ecommerce, but more sellers are exploring multichannel selling. According to Statista’s 2023 report, Amazon leads U.S. retail ecommerce with a 37.6% market share, while Walmart and the TikTok Shop are gaining ground. Walmart ranks second with a 6.4% share, and TikTok Shop, launched in September 2023, quickly generated $363 million in consumer… Continue reading The Benefits of Multi-Channel Selling: Expanding Your Reach Beyond Amazon