How Amazon is Shaping the Future of Social Commerce Social commerce is no longer just a buzzword—it’s a fundamental shift in how consumers discover and purchase products. With platforms like TikTok and Instagram seamlessly blending content with commerce, Amazon is making bold moves to ensure it stays ahead. By leveraging its massive ecosystem and interpreting… Continue reading How Amazon is Shaping the Future of Social Commerce
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How to Sell on Wayfair Professional
How to Sell on Wayfair Professional: A Comprehensive Guide for Vendors Wayfair Professional is a specialized division of Wayfair, designed to serve businesses in industries like hospitality, interior design, and real estate, Wayfair Professional connects vendors with a vast audience of professional buyers. It offers access to exclusive products, bulk pricing, tax-exempt purchases, and personalized… Continue reading How to Sell on Wayfair Professional
How to Build a Home Depot E-Commerce Marketing Strategy
Developing a robust Home Depot e-commerce marketing strategy is crucial for sellers aiming to maximize visibility and drive sales on the platform. Similar to Amazon and other e-commerce platforms, there are foundational steps you must be aware of. Enhancing your Home Depot e-commerce marketing strategy with data-driven insights can significantly improve your approach.This guide provides… Continue reading How to Build a Home Depot E-Commerce Marketing Strategy
How to Increase Customer Loyalty Post Holiday Sales
How to Increase Customer Loyalty Post Holiday Sales The holiday season is a golden opportunity for Amazon sellers to attract new customers, but with Q4 coming to an end… how do you ensure these shoppers keep coming back? Turning one-time holiday buyers into loyal, repeat customers can set your business apart in a competitive marketplace… Continue reading How to Increase Customer Loyalty Post Holiday Sales
The Truth About Fulfillment by Amazon (FBA): Is It Worth It?
For many Amazon sellers, Fulfillment by Amazon (FBA) seems like a game-changing solution. It promises to streamline logistics, manage storage, and handle customer service. But is FBA the best route for every seller? Here’s a deep dive into what FBA truly offers and whether it’s worth the investment for your business. What is Fulfillment by… Continue reading The Truth About Fulfillment by Amazon (FBA): Is It Worth It?
Ask a CEO: “Why Aren’t My Products Selling on Amazon?”
Dear Melonie, I’ve been selling on Amazon for a while now, but my products just aren’t moving. I’ve tried optimizing my listins and even ran a few ads, but I’m not seeing the results I hoped for. What am I doing wrong? — FBA (Frustrated By Amazon) Dear FBA, First, let me give you a… Continue reading Ask a CEO: “Why Aren’t My Products Selling on Amazon?”
Maximizing Prime Day Buzz without Official Registration: Participate in Prime Day WITHOUT Registering
Here’s how your business can join in on the Prime Day excitement without officially registering for the event.
Multi-Channel vs. Omnichannel: Best E-Commerce Strategy
In today’s competitive e-Commerce landscape, choosing between multi-channel and omnichannel strategies can make or break your business. Both approaches aim to grow sales, but they do so in different ways. Understanding the differences is key to selecting the right path for your brand. Let’s dive into how each strategy works, along with the benefits and… Continue reading Multi-Channel vs. Omnichannel: Best E-Commerce Strategy
How Amazon Seller Forecasting Differs from Website Sales: Insights for E-Commerce Brands
How Amazon Seller Forecasting Differs from Website Sales: Insights for E-Commerce Brands
In-Store Sales Data Impact on ROAS
In this blog post, we explore how incorporating in-store sales data into your ad campaigns can significantly enhance your e-commerce performance. By analyzing customer behavior and omni-channel sales, you can uncover valuable insights that improve your ad spend and ROAS. We cover practical strategies and tools like Walmart Connect and Google Ads to bridge the gap between online ads and in-store purchases. Learn how to leverage these insights to optimize your marketing efforts and drive higher sales across all channels.
5 SMART Goals: What To Do Now for Holiday Sales Strategy
To help you get ahead of the competition, we’ve outlined five SMART strategies—Specific, Measurable, Achievable, Relevant, and Time-Bound—that you can implement right now to ensure a prosperous holiday sales season.
10 Days to a Successful Product Launch
Thinking of launching a new product on Amazon for the first time? Here are 10 steps you can take to ensure a successful Amazon product launch! TL;DR: Analyze competitors, optimize your listing with keywords and images, set a competitive price, promote your launch, and monitor performance post-launch for adjustments to find ultimate success! … Continue reading 10 Days to a Successful Product Launch
Understanding Amazon Product Listing Suppressions: A Comprehensive Guide
If you’re an Amazon seller, it is crucial to understand the meaning of a suppressed product listing, why your product listing is suppressed, and how to fix product listing suppressions on Amazon to maintain your sales momentum.
The Benefits of Multi-Channel Selling: Expanding Your Reach Beyond Amazon
Amazon may dominate ecommerce, but more sellers are exploring multichannel selling. According to Statista’s 2023 report, Amazon leads U.S. retail ecommerce with a 37.6% market share, while Walmart and the TikTok Shop are gaining ground. Walmart ranks second with a 6.4% share, and TikTok Shop, launched in September 2023, quickly generated $363 million in consumer… Continue reading The Benefits of Multi-Channel Selling: Expanding Your Reach Beyond Amazon