Amazon may dominate ecommerce, but more sellers are exploring multichannel selling. According to Statista’s 2023 report, Amazon leads U.S. retail ecommerce with a 37.6% market share, while Walmart and the TikTok Shop are gaining ground. Walmart ranks second with a 6.4% share, and TikTok Shop, launched in September 2023, quickly generated $363 million in consumer… Continue reading The Benefits of Multi-Channel Selling: Expanding Your Reach Beyond Amazon