In this blog post, we explore how incorporating in-store sales data into your ad campaigns can significantly enhance your e-commerce performance. By analyzing customer behavior and omni-channel sales, you can uncover valuable insights that improve your ad spend and ROAS. We cover practical strategies and tools like Walmart Connect and Google Ads to bridge the gap between online ads and in-store purchases. Learn how to leverage these insights to optimize your marketing efforts and drive higher sales across all channels.