How to Use Shoppable Content to Maximize Q4 Sales As the holiday season approaches, brands are gearing up to connect with shoppers in meaningful, sales-driving ways. One powerful strategy to optimize holiday sales is by using shoppable content—a tool that blends engaging visuals with easy purchasing options. It’s new, it can be intimidating, but there… Continue reading How to Use Shoppable Content to Maximize Q4 Sales
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The Benefits of Multi-Channel Selling: Expanding Your Reach Beyond Amazon
Amazon may dominate ecommerce, but more sellers are exploring multichannel selling. According to Statista’s 2023 report, Amazon leads U.S. retail ecommerce with a 37.6% market share, while Walmart and the TikTok Shop are gaining ground. Walmart ranks second with a 6.4% share, and TikTok Shop, launched in September 2023, quickly generated $363 million in consumer… Continue reading The Benefits of Multi-Channel Selling: Expanding Your Reach Beyond Amazon